Avola Presentation

It seems so long since submission day when we were also to do a PowerPoint Presentation in front of our class with a number of  tutors also attending. Our presentations were to last 5 minutes and tutors and students asked questions at the end of the presentation. Presentations not being my favourite part of the course, I volunteered to go first to get it over with so I could then relax and watch the other students present their projects.

Below is my PowerPoint converted to a video, as I did not record what I said on the day I have added some music

I have now passed this graded unit with an A which I am totally thrilled about 🙂

looking forward to my next project……………… which will have its own blog………………..

Final Designs ~ Concept 2

These are the final designs for Concept 2 ~ Mediterranean

These were submitted as the solution to the brief. The labels for the Olive Oils were printed on Dry Rub Off Decal Paper and applied to bottles which I had sourced that I felt were contemporary and fitted the brief and concept.

Logo, Labels and packaging

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Further Development to finals ~ Concept 2

The final logo design and labels for the Olive Oil bottles are below

 

I then had to develop the packaging design for the herbs. I worked on a couple of different packaging shapes, but then decided it was best to keep it simple. The final packaging can be created out of one piece of card with only one edge and the top flap needing to be glued. On reflection I would put a slot and tab on the opening flap so it could be easily re-closed. I felt the warm orange colours of the Olive Oil labels did not evoke the feeling of Organic Herbs so I experimented with various shades of green.

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The final colour and layout of the packaging on the flat. Each of the herbs had suggestions for their use on the back of their packaging.

 

The final packaging for the herbs.

Development ~ Concept 4

Concept 4 is Handwritting/sketched. When I first thought of the concept I had lots of ideas going on in my head, but as I started to develop it I realised that this was not a strong concept.  When the text was shrunk down it lost most of its sketchy details, which isn’t good as a logo needs to work whether it is small or large. This is going to be the first concept that I stop developing so I can concentrate on the the other concepts more.

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Throughout the development stages I’m am also looking at bottle shapes and sizes for the Olive Oil and have printed off some labels and tried them against various bottles. Also when I’m out shopping I am constantly lifting packets off the shelf to get an idea of how they are made, looking at shape, size and materials used etc. I have also compiled a list of suppliers for various materials I could use  for my packaging and labels and as the concepts develop further and I’m more aware of the concept that will be the final concept I will order some different materials to continue with the development.

Development ~ Concept 3

Concept 3 is Art Deco style, I looked at a lot of fonts and narrowed it down to two that I thought I could develop into a logo. I think it was quite obvious once I started working which font I was going to develop the most and continue to work with. I also did a little more visual research.

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I have started to develop a label idea, but so far this is not working for me. I feel it is too dated and not contemporary enough for the target audience. Further development is need here! I’ve also come up with the problem that the colours are not printing the same now as they look on screen. The background prints dark n dirty looking and the pinky colour is more burgundy/brown colour. I need to find out why this is happening before I develop this concept any further as I want it to print the original light, bright, fresh colours that appear on the screen.

Development ~ Concept 1

Continuing to develop the various concepts for this project

This is concept 1 Natural/ Organic

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I have made a start on a couple of ideas for the labels n packaging. Not too sure about the gingham design now as this has been used so much before and I don’t think it will appeal to the target audience…..I need to re-think this

Development ~ Concept 2

starting to develop my different concepts now and creating logos and creating a label for the olive oil bottle. The final designs will also have to  work on the packaging for the herbs.

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developing the label design

Research ~ Existing Packaging

Researching existing bottles for olive oil, label designs, packaging for herbs and other packaging that catches my eye.

Research ~ Even More Inspirational Research

researching Sicily, Italy, Italian tiles, Italian Deli, Herbs and Olive Oil

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Research – Designers & Artists

so the research continues with a little look at some designers and artists that I like that I my take  influences from for the Avola project

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